Available for Opportunities

Marketing Executive

E-commerce Executive Specialist

Marketplace Analysis & Growth

4.3+
YEARS EXP.
2+
PLATFORMS
260+
ASINS ANALYZED
20+
TASKS MANAGED
Get In Touch View Experience
About Me

E-commerce Executive
Specialist

New Delhi, India
rahul.kumar@stawoack.com +91-78368xxx43

Dynamic and results-oriented E-commerce Marketing Executive with 1.3+ years of experience managing marketplace operations, product research, competitor analysis, and growth activities across Amazon and Flipkart.

Experienced in Amazon & Flipkart marketplace research, competitor analysis, product analysis, listing optimization, keyword research, pricing analysis, and product visibility improvement.

Proficient in Amazon Seller Central, Microsoft Excel, and Google Sheets for data analysis, reporting, and performance tracking. Skilled in analyzing market trends and providing data-driven insights to support business growth.

Competitor Analysis & Benchmarking
Competitor research, pricing analysis, ranking comparison & market performance tracking
Product Opportunity Identification
Product research, keyword analysis, demand evaluation & competitor insights
Market Gap Identification
Market analysis, customer needs research, niche discovery & product improvement insights
Marketing Analytics & Reporting
Campaign tracking, sales reports, performance analysis & data-driven decisions
Expertise

E-commerce Core Skills

E-commerce Market Research

Analyzing marketplace trends, customer demand, and product data to identify opportunities and support business decisions.

Market Research Trend Analysis Customer Demand Product Insights

Competitor Analysis & Benchmarking

Comparing competitors' products, pricing, and strategies to improve business decisions.

Competitor Research Price Comparison Ranking Analysis Review Analysis

Product Research & Analysis

Conducting detailed product research by analyzing demand, competition, keywords, and marketplace performance.

Product Research Demand Analysis Keyword Analysis Competition Analysis

Market Gap Identification

Identifying product gaps and improvement opportunities through market research, customer feedback, and competitor analysis.

Gap Analysis Customer Feedback Product Improvement Market Insights

Product Opportunity Identification

Evaluating potential products based on demand, competition, keywords, and market opportunities.

Product Evaluation Demand Validation Market Potential Opportunity Analysis

Amazon Listing Optimization

Improving product listings through content analysis, keyword optimization, and listing quality checks.

Title Optimization Bullet Points Descriptions Images

Amazon SEO & Keyword Research

Researching keywords and search trends to improve product visibility and marketplace ranking.

Keyword Research Search Terms Backend Keywords Ranking Analysis

Amazon Advertising Analysis & Monitoring

Monitoring Amazon ad campaigns, analyzing keyword and targeting performance, and providing optimization recommendations.

Campaign Monitoring Keyword Analysis Target Ads Analysis Negative Target Ads Analysis

Marketing Analytics & Reporting

Preparing analytical reports by tracking sales data, marketplace performance, and business metrics.

Sales Reports Data Analysis Performance Tracking MIS Reporting

Microsoft Excel (Advanced)

Creating dashboards, reports, and advanced business data analysis.

Pivot Tables XLOOKUP Dashboards Data Analysis

Google Sheets & Data Analysis

Managing reports, analysis, and business data with Google Sheets.

QUERY Pivot Tables Automation Reports

Business Performance Tracking

Monitoring sales, inventory, and marketplace performance to generate actionable insights.

KPI Tracking Sales Metrics Inventory Analysis Performance Reports
Career Path

Professional Experience

Marketing Backend Executive

Mahalaxmi

April 2025 – Present
  • Monitored marketplace trends, customer demand, pricing movements, and category performance to identify potential product opportunities.
  • Reviewed product performance, sales indicators, and marketplace activity to identify products with strong business potential.
  • Compared pricing, customer preferences, and competitor offerings to support product research and market evaluation.
  • Documented research findings and shared marketplace observations to support internal planning and decision-making.

Computer Operator

Internet Cafe Attendant

2020 – 2024
  • Assisted customers with online registrations, government portal services, and digital applications while ensuring a smooth service experience.
  • Processed PAN Card, Aadhaar, Passport, ticket booking, and various online service requests with accuracy and attention to detail.
  • Verified customer information and supporting documents before online submission to minimize processing errors.
  • Maintained accurate service records and ensured timely completion of customer requests throughout daily operations.

Sales Officer

Gopaljee Ananda Dairy

1 Year
  • Maintained daily store operations by ensuring timely opening, closing, and smooth workflow throughout business hours.
  • Organized product displays and maintained clean, well-stocked shelves to improve product visibility and customer experience.
  • Followed company standards and operational procedures to maintain an efficient and customer-friendly retail environment.
  • Supported day-to-day store activities to ensure smooth operations and uninterrupted customer service.
Impact

Professional Highlights

01
Marketing Excellence

Market Intelligence & Product Strategy

Supporting Product Decisions Through Market Intelligence & Customer Insights

  • Monitored market trends, customer demand, and product performance to identify marketplace opportunities while documenting insights that supported informed business discussions.
  • Analyzed competitor activities, pricing patterns, and category performance to evaluate market conditions and provide structured observations for product planning.
  • Conducted keyword and marketplace research to understand customer search behavior, product visibility, and competitive positioning while supporting data-driven decision making.
Market Intelligence Customer Insights Competitor Analysis Keyword Research Product Insights
02
Marketing Excellence

Marketing Strategy & Marketplace Growth

Supporting Strategic Marketing Through Marketplace Analysis & Performance Insights

  • Monitored competitor pricing, customer demand, and marketplace trends to provide analytical inputs that supported marketing strategy, product positioning, and business planning.
  • Reviewed promotional campaigns, coupons, marketplace offers, and customer engagement metrics to evaluate campaign performance while preparing structured observations and performance summaries.
  • Evaluated marketplace performance, sales trends, and growth indicators to identify opportunities, highlight key findings, and support data-driven marketing discussions and business recommendations.
Pricing Analysis Campaign Analysis Customer Insights Performance Analysis Strategic Support
03
Marketing Excellence

Business Intelligence & Performance Analytics

Supporting Business Decisions Through Data Analysis & Performance Monitoring

  • Monitored business, sales, and marketplace data to identify performance trends, operational patterns, and key observations while preparing structured analytical reports for business review.
  • Prepared organized MIS reports, dashboards, and performance summaries using Microsoft Excel and Google Sheets to present business information in a clear, accurate, and easy-to-understand format.
  • Reviewed key business metrics, documented analytical findings, and shared performance insights that supported operational discussions, reporting accuracy, and informed business planning.
Business Intelligence Performance Analysis MIS Reporting Dashboard Reporting Business Reporting
04
Marketplace Operations

Marketplace Operations & Process Monitoring

Supporting Reliable Marketplace Operations Through Continuous Monitoring & Operational Reviews

  • Monitored listing availability, inventory status, order activity, and marketplace health to maintain operational visibility while documenting observations for timely business follow-up.
  • Reviewed stock movement, fulfillment methods, handling time, and Seller Central information to verify operational accuracy and support smooth day-to-day marketplace activities.
  • Verified operational data, tracked marketplace issues, and reported key findings to support timely resolution, process consistency, and uninterrupted marketplace performance.
Operations Monitoring Process Verification Inventory Monitoring Seller Central Operational Reviews
05
Marketplace Operations

Catalog Management & Listing Quality

Supporting Catalog Accuracy Through Listing Reviews & Quality Monitoring

  • Reviewed product listings to verify catalog accuracy, product information, required attributes, and listing completeness while identifying inconsistencies for timely business follow-up.
  • Monitored inactive and suppressed listings, validated listing status, and documented catalog issues to support timely corrections and maintain marketplace visibility.
  • Verified product details, pricing information, and listing health through regular catalog reviews while reporting observations that supported consistent catalog quality and operational accuracy.
Catalog Review Listing Monitoring Listing Compliance Listing Verification Catalog Accuracy
06
Digital Expertise

AI-Enhanced Digital Stack & Technical Expertise

Leveraging Modern Digital Tools for Business Analysis & Web Development

  • Built responsive websites using HTML, CSS, and JavaScript with a focus on clean user interfaces, performance optimization, and modern web standards.
  • Configured custom domains, deployed websites using GitHub Pages and Cloudflare Pages, and utilized Google Search Console to monitor website indexing and on-page SEO performance.
  • Created advanced Excel and Google Sheets dashboards using Pivot Tables, XLOOKUP, INDEX-MATCH, Conditional Formatting, and data visualization techniques.
  • Utilized Microsoft Office, Helium 10, keyword research tools, and AI productivity platforms to support marketplace research, business analysis, reporting, and day-to-day operational tasks.
Helium 10 SEO Keyword Research Google Search Console Advanced Excel Google Sheets Pivot Tables Dashboard Reporting Data Analysis HTML5 CSS3 JavaScript WordPress Domain & Hosting Google Apps Script AI Productivity Tools
Learning

Education

B.A. (General)

Completed 2023

Indira Gandhi National Open University

Class XII

CBSE 2017

Government Boys Senior Secondary School

Class X

CBSE 2015

Government Boys Senior Secondary School

Cblueentials

Certifications

CCC Certificate - NIELIT

National Institute of Electronics & Information Technology

O Level Certificate - NIELIT

National Institute of Electronics & Information Technology

Employability Skills Development

PC Training Institute Limited ( PCTIL )

Advanced Microsoft Excel

MIS Reporting, Pivot Tables, XLOOKUP & Data Analytics

Languages
Hindi
Native
English
Professional
Digital Stack

Tools & Technology

E-commerce, Marketing Analytics & Digital Productivity Tools

Seller Central
Helium 10
Excel
Google Sheets
AI Tools
Search Console
WordPress
HTML CSS JS
Cloud Hosting
Automation
GitHub Pages
Cloudflare Pages
Let's Connect

Ready to Scale
Your E-Commerce?

Looking for a dedicated e-commerce executive specialist to manage your marketplace operations, optimize listings, and drive growth? Let's talk.

Email
rahul.kumar@stawoack.com
Phone
+91-78368xxx43
Location
New Delhi, India
Download Resume

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